top of page

Hi, I'm Elbie 👋

I’m a Melbourne-based copywriter 

I spent over ten years writing full-time for agencies and other businesses in education, media and content production, and marketing and advertising. 

I’ve written for clients in a wide range of industries, including property investing, SaaS, fitness, personal development, skincare, you name it. B2B, B2C and everything in between means I'm a copy chameleon.

If you’re looking for a reliable, easy-to-work-with writer, I’m your person.

Elbie Swanepoel headshot

Elbie is such a reliable, attentive writer. She works closely to the brief and is always flexible if the direction or scope changes. When I have an 11th-hour cry for help, I know Elbie will answer. So glad to have her as part of my network as a great writer and super cool person.

— Claire Dowler, Founder of Syntax & Soul 

October 2025

Career and education highlights 

2009

Graduated with a Bachelor of Arts in Humanities, majoring in English and Psychology. 

2019

Joined a podcast editing company as a show notes writer and editor.

2022

Started working full-time for a Perth-based social media ads agency.

​Completed a Master of Arts in English (with distinction).

2015

Wrote business communication content for TVET (TAFE) college textbooks. 

 

Completed a Postgraduate Certificate in Education.

2020

Got my Bachelor of Arts Honours in English Studies (Cum Laude) through the University of South Africa.  

2024

Completed a digital marketing short course through the University of Cape Town. 

2016

Completed a professional copyediting short course through the University of Cape Town.

2021

Worked as a scriptwriter for Piehole TV, an explainer video production company.

2025

Began freelancing for clients across Australia, writing SEO blogs, website copy, social media posts, and more.

Here’s what you can expect when we work together

I listen first

People tell me that what makes the biggest difference is how I take the time to understand them and what they want to accomplish.  

I bring clarity

I turn your ideas into clear, confident messaging that conveys your message in a way people connect with.

I’m reliable

Deadlines, deliverables, promises. You can expect organised, professional support and copy that arrives when you need it.

I care about quality

I take pride in my work, so every piece I deliver ensures your business shows up at its best.​

I work with integrity

My clients describe me as honest and hardworking. I approach my work with care and consistency so you always feel supported.

Behind the scenes, with my people

  • LinkedIn
  • Facebook

ABN: 65995765064

© 2025 Elbie Swanepoel. All rights reserved.

bottom of page