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Hi, I'm Elbie 👋

A combination of education and experience informs my work

I hold a Master of Arts in English (with distinction), a Bachelor of Arts Honours in English Studies (Cum Laude), and a Bachelor of Arts in Humanities, majoring in English and Psychology. I've also completed professional development in copy-editing and digital marketing and hold a Postgraduate Certificate in Education. 


I've worked across publishing, education, agencies and professional services. My experience includes writing business communication textbooks and podcast show notes, developing explainer video scripts, working as a copywriter for a digital advertising agency, and helping Australian organisations with websites and thought leadership content. 


This background has taught me that effective communication is about humility and critical thinking in equal measure.

 

It means putting the reader before the writer.

Elbie Swanepoel headshot

Elbie is such a reliable, attentive writer. She works closely to the brief and is always flexible if the direction or scope changes. When I have an 11th-hour cry for help, I know Elbie will answer. So glad to have her as part of my network as a great writer and super cool person.

— Claire Dowler, Founder of Syntax & Soul

October 2025

How I can help

Whether you're communicating with clients, employees or business partners, I help ensure your message is fit for its purpose.

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My work includes:

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  • Communication strategy

  • Messaging and positioning

  • Thought leadership

  • Internal and business communications

  • Copywriting

  • Copy-editing and proofreading

As a copywriter on a digital marketing team, Elbie provided everything you'd expect from a seasoned professional; quality copywriting that was consistently high level, well researched and ahead of deadline. Above and beyond that, Elbie added considerable value with high-level campaign insights and provided our clients with dedicated personal time to get to know their brand, voice and ideal customer.

— Debby Vinciullo, Director of Stakeholder Relations at ISBC, formerly Team and Client Success Manager at YSV 

November 2025

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ABN: 65995765064

© 2025 Elbie Swanepoel. All rights reserved.

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