What I can help you with
Copywriting
Words have the power to turn a page visit into a booking or a simple email into a sale. Let’s make people's journey easy and help them take the action that gets them what they need. I can support you with copy for websites, landing and sales pages, email sequences, ad campaigns and more.
Content Writing
Good content keeps people engaged and gives them a reason to return. It can increase credibility, position you as a trusted guide and encourage them in their day-to-day. I frequently write blog posts, ebooks, case studies, social media posts and more.
As a copywriter on a digital marketing team, Elbie provided everything you'd expect from a seasoned professional; quality copywriting that was consistently high level, well researched and ahead of deadline. Above and beyond that, Elbie added considerable value with high-level campaign insights and provided our clients with dedicated personal time to get to know their brand, voice and ideal customer.
— Debby Vinciullo, Director of Stakeholder Relations at ISBC, formerly Team and Client Success Manager at YSV
November 2025
Ghostwriting
Some ideas deserve more than a draft in your Notes app. If there’s a story, book or thought leadership piece you’ve been meaning to write but can’t quite get onto the page, please reach out. Memoirs, non-fiction books, articles.
Editing and Proofreading
You’ve already done the hard part by getting everything down. I’ll work with you to clarify your message and refine the structure, style and voice so it reads exactly as you intend.
It’s a pleasure to recommend Elbie Swanepoel as an optimised content writer. Elbie is fast, efficient, and professional. With an eye for detail, she adeptly follows content briefs and sticks to detailed editorial guidelines. Some of the articles Elbie has written for us have been on complex topics, and she was able to wordsmith them into easy-to-read language that any layman could understand. She has become an invaluable asset to our team.
— Lynette Garet, Founder of 8 Snap Marketing Solutions
May 2022
