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Selected Work
01
Connecting with women navigating change
Website Copy · B2C Coaching
Five website pages that translate a range of coaching services into audience-focused copy for women navigating midlife, career and leadership transitions.
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02
Explaining cloud video surveillance in 60 seconds
Explainer Video Script · B2B Technology
A 60-second explainer script introducing a cloud video surveillance platform to a non-technical business audience.
03
Making diamond buying feel less complicated
Paid Social Ads & Lead Magnet · B2C Jewellery
Educational and paid social copy that made diamond terminology clear and accessible while staying true to a distinctive brand voice.
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04
Explaining B2B rewards for a specialist audience
Long-form Article · B2B Loyalty & Incentives
A long-form SEO article exploring how strategically designed B2B rewards programs can influence partner behaviour, strengthen loyalty and support sales growth.
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05
Bringing warmth and personality to a mobile vet's website
Website Copy & Facebook Content · B2C Veterinary
A website rewrite and ongoing Facebook content that made a one-vet mobile practice feel as personal and reassuring online as it did in person.
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06
Creating an educational video course for new CFOs
Educational Video Scripts · B2B SaaS
A seven-part video course that turned research into practical guidance for finance leaders navigating their first 100 days in the role.
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07
Making the commercial case for a better website
Blog Article · B2B Branding & Marketing
An SEO-focused blog article exploring how stronger messaging, design and user experience can help generate more enquiries from existing traffic.
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08
Turning engineering projects into accessible LinkedIn content
LinkedIn Content · B2B Engineering
Ongoing LinkedIn content that turns engineering projects, technical information and company stories into clear, accessible posts for an industry audience.
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