Veldt Group
LinkedIn Content · B2B Engineering
Client: Veldt Group
Industry: Engineering (EPCM)
My role: Content writer
The brief
Veldt Group is an Australian engineering, procurement and construction management company working across energy, infrastructure, manufacturing and utilities.
I was brought in to establish a consistent LinkedIn presence, with two posts published each week. The content needed to showcase Veldt's engineering work while also giving its audience a broader sense of the people, expertise and values behind the business.
My approach
The work starts with understanding the subject before I write about it.
I consult with Veldt's Managing Director and team to identify upcoming projects and topics, then gather the information I need from the people closest to the work. For technical posts, this often means speaking with engineers to understand the project, process or engineering challenge before deciding what's most relevant to the audience and how best to explain it.
The content ranges from project and fabrication updates to quality processes, team stories and company milestones. I adapt the approach to each topic while keeping the writing clear and consistent with Veldt's voice.
I also maintain the monthly content calendar, manage the review and approval process, and create the accompanying LinkedIn graphics.
The work
01/Client benefit story
02/Technical explainer
03/People and culture story
Outcome
When I began writing and publishing Veldt's LinkedIn content in November 2025, the company had 73 followers. By August 2026, they had 599.
The ongoing content has built a more active LinkedIn presence that showcases Veldt's projects, technical expertise, people and approach.