Copywriter
Your website caught up with your business, finally!
A few years in, and you know exactly why customers come to you. Maybe you take the time others don't or offer a community, not just a consumable.
The problem is your website isn’t conveying enough of that. What people see doesn't line up with what they will ultimately get, which is so much better.
Core Pages is a focused rewrite of three key pages to make sure your real value jumps out at visitors as soon as they arrive.
Core Pages is for you if your website...
Doesn't give customers much reason to choose you over someone else
Still reflects the business as it was back in 2022
Doesn't sound like the business your customers know and love
Makes your business seem less impressive than it does when you talk to someone
Leaves out the things you find yourself explaining over and over on sales calls
Your website copy might be technically correct and still undersell you every time someone goes there.
Which ones are my "core pages"?
Home, About and Services are a common combination, but your Shop page might be the most important. Or perhaps your FAQs are what help customers make up their minds.
Home
About
Services
Shop
FAQs
Either way, I'll focus on the three pages that have the most important jobs to do and where people land most often.
Think of me as your value translator
You speak business. I speak customer.
Experience, context and countless customer conversations mean you know your business better than I ever could. My job is to take what's very internal to the business and make it feel personally relevant to your audience.
I’ll work out what has to be said (and how), what belongs where and what might need more explanation.
The result? The right people realise they want what you've got without breaking a sweat to figure it out.
What you get
01
3 Complete page rewrites
Three pages of your existing website, with clearer messaging, structure and calls to action.
02
Two rounds of revisions
Two opportunities for feedback so we can fine-tune the copy until you're happy with it.
03
Final copy in Google Docs
Clearly laid out and ready for you or your web person to add to your website.
Elbie takes the time to understand the outcome that you want...She produced results within the timeframe that she committed to, and I could not speak more highly of the quality of her work.
— Robbie Venter, Investor, Coach & Consultant
What I'll need from you
Mostly, what you already know.
I'll ask questions about your business, your customers, what they love, what they misunderstand and what you wish they knew sooner. I'll also ask for anything useful like testimonials, sales materials and brand documents.
You don't need to arrive with your messaging figured out. That's my job.
Here's how it works
01. A quick intro (15 mins)
We'll talk about what you need and whether Core Pages is a good fit.
02. A proper deep dive (about 1 hour)
Once you're booked in, we'll talk about your business, customers and what makes people choose you. I'll also ask you to share any useful materials.
03. Research and review
I'll review your existing website, look into your competitors and go through everything you've shared.
04. Your new website copy
I'll work out the messaging and structure, then get to work rewriting your three pages.
05. Feedback and final touches
You'll have two rounds of consolidated feedback before I hand over your final copy.
EXPECTED TURNAROUND
Around 5 weeks
We'll agree on a project start date once we've had our calls and I've received everything I need. From there, allow around five weeks for writing, feedback and revisions, depending on what works for both our schedules.
What it's going to cost you
Core Pages
From $1,800 AUD
Three pages of your existing website, rewritten to better reflect your business and give customers a reason to choose you.
Includes research, messaging, page structure, three complete rewrites and two rounds of revisions.
Final pricing depends on the scope and complexity.
