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Course Content
Project type
Video Scripts for a Short Course
Organisation
ProcurementExpress
Tone
Bold, Humorous, Focused
SaaS | Finance | B2B
Challenge
The client approached me to create a lead magnet targeting newly appointed CFOs. Their goal was to raise awareness of their procurement software by positioning themselves as a helpful, credible resource during a CFO’s critical first 100 days on the job. The client needed a short, engaging course that would both support CFOs and introduce the benefits of their product.
My Approach
I developed a complete short course that offered strategic guidance to help new CFOs quickly get a handle on company finances and establish credibility in their roles. I handled everything, from scripting the course content to presenting it on camera, ensuring the tone was authoritative yet accessible.
To amplify reach and nurture leads, I also supported the client with a content rollout strategy that included a targeted email sequence and a series of LinkedIn posts designed to drive traffic to the course and keep the brand top of mind.
