Case Studies
These case studies show how I approach communication challenges across different organisations and industries. Rather than beginning with the words, I start by understanding the problem the communication needs to solve.
Creating a communication strategy for a growing engineering business
Communications Strategy · Editorial Planning · Thought Leadership
A growing EPCM business needed communication that reflected the quality of its work and values, not just the projects it delivered.
Repositioning a mobile veterinary practice around trust and empathy
Brand Messaging · Website Content · Customer Communication
A mobile veterinary practice needed website messaging that reflected the compassion and professionalism clients experienced in person. The result was a clearer, more reassuring online presence that built trust from the first interaction.
Developing an educational campaign for finance leaders
Campaign Strategy · Educational Content · B2B Communications
ProcurementExpress wanted to educate newly appointed CFOs while introducing them to the platform. The project combined practical, audience-centred communication with a content strategy that prioritised education over promotion.
Professional Experience
I've worked across agency, publishing and editorial environments. Each role has strengthened a different aspect of my communication practice, from adapting to diverse audiences and maintaining editorial standards to making complex information clear and accessible.
Your Social Voice
Marketing Agency
Created conversion-focused copy across digital sales funnels, including social media advertising, landing pages, sales pages, email campaigns and SMS. The role required quickly understanding different businesses, audiences and offers, then adapting messaging to communicate clearly and persuasively across multiple channels.
Seyfferdt Publishers
Educational Publishing
Wrote business communication textbooks and study guides for vocational education, while also providing editing and proofreading support across a range of educational publications. The role combined research, writing and editorial rigour to produce learning materials that were engaging and accessible.