Writing

Thoughts on writing, marketing and the questions that interest me.

AI Is Creative. But Can It Make An Ethical Decision?

If creativity is no longer uniquely human, what is? An exploration of AI, ethical judgement and the difference between producing an answer and making a decision.

Personal Versus Professional: Why Your Social Media Content Strategy Needs Both

Why effective social content needs both personal connection and professional credibility, and how to find the right balance for your audience.

The Trust Signals Your Homepage Copy Should Send (and Why They Matter)

Six ways homepage copy can reduce uncertainty, build trust and give prospective clients the confidence to take the next step.