Elbie Swanepoel

When the conversation turns to AI and work, someone inevitably says something like, “Well, at least humans are creative.” It’s a comforting thought that human creativity is the one thing machines can’t replicate, the last safe zone in the age of automation. We imagine artificial intelligence taking over the mundane, like data entry and scheduling, but never the poems and songs. Not really. It’s an argument that’s led to hiring debates and creative protests: creativity will save us. That...

I see it time and again. People are drawn to personal content like literal moths to flames. You’d think the internet broke while you posted your other piece, and only came on again when you shared an unfiltered photo of you and your family. Thumbs up, hearts, comments. It’s clear that people crave those glimpses behind the scenes, the stories, reflections and everyday moments that make a person feel real. Whenever I share something personal, whether for myself or a client, engagement visibly...

When someone lands on your homepage, one question comes up immediately: Can I trust you? This moment matters most in services built on...