Copywriter
Your website might be letting you down.
Not because it's bad, but because it doesn’t represent you well. The real reasons people come to you (and return) are unclear or entirely absent.
Maybe your business has changed or matured since the website launched, or maybe there's something important you want to say upfront.
Either way, you need copy that reflects where your business is now and helps people recognise why you’re right for them.
When’s the last time you read your website with a client’s eyes?
Did you feel proud or did it make you hesitate?
Does what’s there mirror what your customers say about you today?
Your website should make your value unquestionable. Within 30 seconds of arriving, people should know what you offer, who it’s for and why they should choose you over Paul down the road.
Paul doing his thing
Start with the pages people see first
You probably don’t need to burn your whole website to the ground. You might just need to get the key pages right.
Core Pages focuses on the parts of your site that do most of the explaining, reassuring and selling.
I’ll get to know your business, your ideal client profile and your goals, then work out what information matters most, what belongs where and how to say it so your audience gets it.
A few things I've worked on
01
Connecting with women navigating change
Website copy · B2C coaching
Making multiple offers straightforward and inviting.
02
Bringing warmth to a mobile vet’s website
Website copy · B2C veterinary
Making the site feel as
personal as the service itself.
03
Explaining cloud video surveillance in seconds
Explainer script · B2B technology
Making a technical product easy to understand.
Nice things people have said
Working with Elbie doesn’t just deliver results; it delivers clarity, confidence, and copy that feels like you.
Quentin Schoombie, Managing Director at Veldt Group
Elbie added considerable value with high-level campaign insights and provided our clients with dedicated personal time to get to know their brand, voice and ideal customer.
She really helped me understand the value of language, messaging and communication with my clients. Just speaking to her brought so much clarity.
Mona Willis, Personal Stylist
Debby Vinciullo
Former Team and Client Success Manager, YSV
Hi, I'm Elbie.
I’m a Melbourne-based copywriter, originally from South Africa.
I’ve been writing professionally for most of my adult life, from TAFE-type business textbooks and explainer video scripts to websites, emails and full-on marketing funnels.
My natural voice and style are casual and unpretentious.
A corporate girlie, I’m probably not.
It's not just websites, websites
If the messaging on your website is even just a little bit off, I highly recommend you start there. However, if your web copy is boxed and bowed, I’ll also happily help you with other copy.
Onboarding, nurture sequences, campaigns and one-off sends.
Landing & service pages
Focused pages built around one clear action or offer.
Campaign copy
Ads, launch messaging and supporting assets.
Scripts
Explainer videos, video sales letters and short-form scripts.
Case studies
Customer stories to build trust through proof.